The keystone of Property Alchemist is the team. Each member brings to the table a combination of blazing passion, incomparable acumen, and tireless work ethic. Individually and collectively, the team’s ability to bring to bear their business competence, interpersonal skills, real world experience, and previous success propels the company forward … now and in the future. We work smart. We work hard. We have fun. Our personal aspirations as well as the values we live by are woven into the fabric of the organization, providing us the rare opportunity to do what we love and love what we do.
Tony serafino — owner and principal developer
Tony is Property Alchemist’s owner and principal developer. He is responsible for the overall health and growth of all aspects of the business. Tony focuses much of his time on selecting and securing our re-development opportunities as well as crafting vision for the end state of our transformed properties. Re-development and remodeling is without a doubt his personal calling, which drives him to constantly look for and think about how to transform undervalued properties into something special. Tony is strongly committed to Washington DC and its neighborhoods, having lived (and personally remodeled in) everywhere from Adams Morgan to Capitol Hill to Spring Valley to Georgetown. He occasionally retreats from the city to relax at his country house on the Potomac River in Shepherdstown WV, which of course he is also remodeling.
Ghazal Moore — Marketing & design
Ghazal runs marketing and design for Property Alchemist. Her efforts directly fill the re-development pipeline and ensure the each end product is thoughtfully crafted with the look and feel that homeowners crave. Ghazal believes that today’s buyers want it all … a beautiful highly functional new feeling home with classic character in an unbeatable location … and she is right, they do! Her strong organizational skills, adeptness at problem solving, and ability to apply insightful analytical skills are a perfect fit for Property Alchemist. Ghazal loves working with great people in an entrepreneurial environment that blends her professional skill sets with a personal passion for remodeling and design. In her spare time, Ghazal enjoys gourmet cooking, traveling, and photography but these days her two little ones keep her very occupied (and happy).
matt Gettier — Field operations
Matt leads Property Alchemist’s field operations, overseeing the on-site remodeling of each our properties. It is a dirty job, but someone has got to do it … and Matt does it best! Having cut his teeth with one of the largest homebuilders in the country and completing a number of “to the stud” renovations in Baltimore, Matt now tackles head on the magnitude and complexity inherent in each Property Alchemist re-development. He has an infectious can-do attitude and constant attention to detail that is appreciated and respected by each vendor, subcontractor, inspector, neighbor that he interacts with. Of course his colleagues love it too! Born, raised, and rooted in Annapolis MD, Matt spends most of his free time chasing after his young daughter and elderly dog or when he can, heading out to the beach for fun in the sun.